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Resources

Research, essays, and playbooks on getting cited in AI search. Written to be read, and to be quoted.

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RESEARCH

We Ran 1,000 Queries on Perplexity. Your Listicle Is Helping Your Competitors.

1,000 queries across 100 B2B topics on Perplexity. Listicles backfire 25.7% of the time. Comparisons backfire 2.9%. The format you write matters.

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RESEARCHAuthority Is Not the Moat in AI Search
RESEARCH

Six Structural Features Separate AI-Cited B2B Articles from Invisible Ones

We counted the parts of 852 AI-cited B2B pages. Six structural features appear in 80%+ of the top 50 and 0% of the bottom 50, and three outside studies agree.

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Res · Set in ABC Camera, Martina Plantijn, American Grotesk, Atlas Typewriter, and Maelstrom SansPlates: Emanuel Bowen, “The Artificial Sphere,” 1748 (public domain) · William Leney, “Sculpture of Homer” (Library of Congress, public domain) · remaining plates engraved by machine, approved by humans